What Will I Learn?

This tutorial demonstrates various ways to install JSON Google Analytics tracking code on your website built with AMP & WordPress.

Requirements:

• Google Analytics Property;
• Basic CSS & HTML knowledge;
• AMP for WordPress (Optional)
• Yoast SEO (Optional).
• Glue for Yoast SEO & AMP (Optional)

AMP Analytics JSON Code Example

{ 
  "vars": { 
    "account": "UA-XXXXXXXX-Y" }, 
    "triggers": { 
      "trackPageview": { 
        "on": "visible", 
        "request": "pageview" 
      } 
   } 
}

This is the simplest code to install Google Analytics on AMP website. If you need a more advanced solution, perhaps I’ll write an article about that later.

Getting Google Analytics ID

Like a regular Google Analytics implementation, AMP Analytics requires Your Google Analytics Tracking ID to function. If you know where to find it — skip this segment, but in case you don’t follow through. We have to learn building this thing from the very bottom. ain’t we?

First, navigate to your Admin Settings of Google Analytics and under the property select Tracking info > Tracking Code. You’ll find your Tracking ID here in format “UA-XXXXXXXX-YY”.

Installing AMP Analytics JSON Code

Implementing AMP Analytics on your website is one of those things, which could be done within minutes, but might be frustrating without the right knowledge. Once you have the right JSON code to install AMP Google Analytics code on your website this could be done in several ways.

Method 1: via AMP for WordPress

Installing AMP Analytics JSON Code via AMP for WordPress plugin is probably the most convenient way to do it since most of AMP WordPress sites will have this official AMP plugin installed anyway. All you need to paste the code to Analytics section of AMP for WordPress plugin. For the entry type I gave name of “googleanalytics”.

Method 2: via Yoast SEO

In order to install AMP analytics JSON code using Yoast SEO, the plugin alone won’t be enough. Glue for Yoast SEO & AMP plugin has to be installed as well. After installing all the required plugins, simply go to Yoast SEO Settings > AMP and enter the code under Analytics tab.

Method 3: via Code

If you don’t want to use either AMP for WordPress or Yoast SEO plugin, you can add the code directly to your theme. Though I wouldn’t recommend it if you don’t know what you are doing. Your website might break, so it is recommended to make a backup before proceeding.

The code below uses wp_head action to import the required Google Analytics code to your WordPress AMP website.

add_action('wp_head', 'ampirecity_add_ga_code'); 
function ampirecity_add_ga_code(){ 
?> 
<script async custom-element="amp-analytics" src="https://cdn.ampproject.org/v0/amp-analytics-0.1.js"></script> 
<amp-analytics type="gtag" data-credentials="include"> 
<script type="application/json"> 
{ 
  "vars": { 
    "account": "UA-XXXXXXXX-Y" }, 
    "triggers": { 
      "trackPageview": { 
        "on": "visible", 
        "request": "pageview" 
      } 
   } 
}
</script> 
<?php 
};

Change “UA-XXXXXXXX-YY” to your Google Analytics ID and enter the code above to your functions.php file. The easiest way to do so is with native WordPress theme editor. It is located under Appearance settings in the admin menu.

Note that if you are not using any of AMP plugins, it is required to add amp-analytics.js as well or else it won’t work. Besides that — this is it, you are all good to go.

Adding Google Analytics to AMP Wordpress Website

If you still have problems implementing Google Analytics on your Wordpress website, feel free to contact me.

Versions:
WordPress 5.4
AMP 1.5.2
Yoast SEO 13.5

Originally published at https://ampire.city on April 15, 2020.